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Core Values

MIB Core Values


MIB's Core Values have served us well during our first 100 years and are an integral part our company's success. Functioning as an information and knowledge services organization of increasing scope and diversity, MIB faces a different business environment requiring new competencies. Our strong commitment to our Core Values provides powerful guiding principles to lead and grow our organization with a long-term vision.

We Value Our Customers


  • At all times we seek to build on our reputation for service, reliability and integrity in our performance and business practices.
  • We are driven by the needs of our customers and seek to deliver innovative value added services to meet those needs.
  • We work to exceed their expectations.
  • We don't build sales; we build relationships.

We Value Teamwork and Collaboration


  • We work together as one team believing that we can achieve more together than alone.
  • We focus on solutions, not problems.
  • We actively seek out the perspectives of others and support each other in pursuit of our company objectives.
  • We practice open communication and keep others informed to achieve understanding and maintain alignment.
  • Disagreements are not suppressed but rather oriented toward overcoming obstacles or generating new ideas.
  • Decisions made are actively supported by all.

We Value Trust and Respect for the Individual


  • We conduct business in a professional manner maintaining the highest level of integrity.
  • We honor diversity.
  • We meet our commitments to each other by doing what we say we will do.
  • We practice fairness based on "what is right."

We Value Excellence in Our Work and Services


  • We strive for excellence in everything we do.
  • We take pride and are passionate about our work and aim to do it right the first time.
  • We maintain a "can do" attitude at all times.
  • We foster focused innovation
  • We actively seek our best practices to continuously learn, innovate and improve.
  • We actively protect the confidentiality, integrity and availability of member and consumer information.
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Together with its members, MIB strengthens the industry, ensuring that companies can offer — and consumers can purchase — affordable life and health insurance protection.


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