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MIB Life Index


U.S. Life Insurance Activity Declines 2.6% in July
Reports the MIB Life Index

Younger Age Application Activity Fare Better Than Other Demographics

Braintree, MA. (August 8, 2017) —U.S. individually underwritten life insurance activity continued to lose ground in July with the MIB Life Index composite down -2.6%, year-over-year. The MIB Life Index has declined in every month of 2017; year-to-date the composite Index is off -3.1%. In relative terms, the 2017 YTD index values (January - July, 99.92) compares just slightly ahead of 2015 YTD index values (99.73) for the same period. July application activity was -1.7% off pace from that of June 2017, typical of summer seasonality.

U.S. life insurance application activity declined across three all age groups in July, exhibiting a  distribution pattern that has become distinctive this year. Ages 0-44 were off slightly at -0.4%, ages 45-59 showed the sharpest declines at -5.7%, and ages 60+ were off more than usual at
-4.5% compared to same month last year. Year-to-date, application activity ages 0-44 are off
–2.1% YTD, ages 45-59 are off -5.5% YTD, and ages 60+ are off -2.4% YTD. One bright spot in July’s numbers show application activity in ages 0-44 (the largest age group in the Life Index) progressively showing improvement since April, despite remaining negative; ages 45-59 is consistently the worst performer; and ages 60+ losses have deepened since April.

View the 2017 MIB Life Index “At the Half” video: http://wi.st/2tDHwIu. Review additional analytics at no charge by registering at the Enhanced Life Index Portal: www.mibsolutions.com/regLI or login at: https://portal.mibsolutions.com/Welcome.


Monthly Percent Change
Composite Index

Jul-17 -2.6%
Jun-17 -2.6%
May-17 -2.0%
Apr-17 -0.3%
Mar-17 -6.0%
Feb-17 -4.5%
Jan-17 -2.6%
YTD - 2017
Year End - 2016

Q2 - 2017

Q1 - 2017
Q4 - 2016
Q3 - 2016


U.S. Monthly Percent
vs Prior Month


% Change
Age Groups



Jul - 17
Jun - 17
May - 17
Apr - 17
Mar - 17
Feb - 17
Jan - 17

Note: Effective January 2017, MIB has reset its benchmark comparison (basis=100) for the MIB Life Index from January 2001 to January 2011. Read more: http://bit.ly/2c908r5.

New Index values (January 2011 forward) are posted on the Enhanced Life Index Portal at: www.mibgroup.com/riskanalytics/portal.html.

About the MIB Life Index
The MIB Life Index is the life insurance industry's timeliest measure of application activity in the United States. Released to the media each month, the Index is based on the number of searches MIB life member company underwriters perform on the MIB Checking Service database. Since the vast majority of individually underwritten life premium dollars in North America include an MIB search as a routine underwriting requirement, the MIB Life Index provides a reasonable means to estimate new business activity. For past releases, methodology or to subscribe visit www.mib.com/lifeindex.

About MIB
MIB is the life and health insurance industry’s most trusted and secure resource for data-driven risk management services that protect the financial integrity of its members and address their evolving needs. Owned by its members, MIB is uniquely positioned to securely collect and analyze confidential data. MIB services help to detect fraud, errors and omissions on insurance applications; to analyze industry data needed to manage a variety of financial risks; and to make regulatory reporting compliance less onerous and more efficient. As the life insurance industry’s first statistical agent, our MIB Solutions, Inc. subsidiary cost-effectively performs annual data calls for those insurers subject to principles-based reserving. MIB Group, Inc., a membership corporation, provides services through its wholly-owned operating subsidiaries, MIB, Inc. and MIB Solutions, Inc.  For more information, visit www.mibgroup.com.




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