MIB Supports Life Insurance Awareness Month — September, 2017


RELEASE  |  September 1, 2017
Life Insurance Awareness Month logo

MIB Group, Inc., the life and health insurance industry's and health insurance industry's most trusted and secure resource for data-driven risk management services, is pleased to announce its annual support of Life Insurance Awareness Month this September, a campaign sponsored by the Life and Health Insurance Foundation for Education (LIFE).

Insurance and financial planning experts universally agree that there is a growing crisis of inadequate life insurance protection in American families. As two leading organizations ingrained in the industry, both MIB and the Life and Health Insurance Foundation are mutually committed to awareness and the goal of reminding Americans to include life insurance in their financial plans. This past summer, MIB once again showed its ardent support by awarding of two $5,000 scholarships to deserving students, both of whom lost parents without adequate life insurance as part of LIFE's Life Lessons Scholarship Program.

"We are very pleased to show our support of Life Insurance Awareness Month in addition to participating in the scholarship program," said Lee B. Oliphant, MIB's President and CEO. "This initiative is an important reminder for all Americans to review their personal life insurance needs and to make sure their loved ones are adequately protected. The Life and Health Insurance Foundation plays a critical role in educating the public about the essential role of life and health insurance."

MIB's support will be visible on its consumer and its corporate websites, linking the 2017 campaign logo to www.lifehappens.org, LIFE's public information website. MIB will also highlight Life Insurance Awareness Month to its 10,000+ email subscribers to the MIB Life Index (www.mib.com/lifeindex). In addition, MIB will be tweeting the campaign's messaging (@MIB_Group) as well as running educational programs for their Associates during the month to remind them of the importance of revisiting their life insurance needs.

"We very much appreciate MIB's participation in the Life Insurance Awareness Month campaign," said Marvin H. Feldman, LIFE's President/CEO. "For more than a century, MIB's underwriting services have played a vital role in this industry, ensuring that their member insurance companies can offer and consumers can purchase affordable life and health insurance protection."

About MIB
MIB is the life and health insurance industry's most trusted resource for underwriting information and analytical services. Owned by the industry it has served for more than a century, MIB is uniquely positioned to aggregate industry insights in order to develop products and services for its members that improve their risk management decisions. MIB, Inc. and MIB Solutions, Inc. are wholly-owned subsidiaries of the MIB Group, Inc. (www.mibgroup.com).